Saturday, October 17, 2009

Web Copy

We have all heard that “it’s not what you say, it’s how you say it”. Well, the same applies to website content. In this article we will discuss the importance of web copy and how to turn your visitors into customers.

Your website content should convince visitors that your service is either unique or superior to that of your competitors in terms of quality or is competitively priced. It should show your potential clients that you can provide the solution that they are seeking. Your product or service
will solve their problems, answer a dream, enrich their lives, and/or improve their businesses. You are the dependable expert that they want and need!

Your website copy plays a major role in establishing and growing your customer base. Web site copy creates the “voice” of a company, just as the look and feel of a site put a “face” on the company and on otherwise intangible products and services. On an e-commerce site, the copy plays a key role in closing sales as well as in up-selling and cross-selling products and services. Good copy delights first-time visitors, encourages return visits and propels both customer acquisition and retention.

Saturday, October 10, 2009

Top Search Engines

Ok, so you may know how the search engines work and you may know that you need to be listed by them, but do you know which engines get you more bang for the buck? In this week’s installment, we will review the top search engines on the Internet today.

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Google

Google has increased in popularity tenfold the past several years. They have gone from beta testing, to becoming the Internet's largest index of web pages in a very short time. Their spider, affectionately named "Googlebot", crawls the web and provides updates to Google's index about once a month.

Google.com began as an academic search engine. Google, by far, has a very good algorithm of ranking pages returned from a result, probably one of the main reasons it has become so popular over the years. Google has several methods which determine page rank in returned searches.