Creating an effective newsletter

Creating a successful newsletter can be extremely rewarding. Subscribers and customers respond with glowing feedback, online sales jump and your customer relationships and brand
loyalty deepens. Here are some useful tips that might help in creating a successful newsletter.

Define Success
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Ask yourself “What is the purpose of your newsletter?” A newsletter is a substantial investment of company resources in terms of time and energy, and you need to define in as tangible terms as possible the purpose of your Newsletter.

Creating effective Ads

Today’s article deals with a subject that we all need to read, study and understand…how to create an EFFECTIVE ad.

Online advertising on the Internet leaves a lot to be desired. We have ads that emulate Windows-warning boxes. We have pop-ups and pop-unders. All of these are developed with the intent to make people notice them. However, most of them only end up irritating them. Advertisers, especially those with small budgets, can't afford to waste money on ineffective buys. In order to optimize your advertising buys, you need to concentrate on improving your creative.

Here are some tips that might help:

Choosing a Domain Name

In this article you will learn how to chose an effective and memorable domain name and learn how you can actually increase traffic by using an old, expired domain name.

Times wasting so lets get started…

In the physical world, you can distinguish a business because of its structure, window displays, or signs. You can tell that a bank is a bank, or a clothing store is indeed a clothing store.

In the Internet, however, it is an entirely different story altogether. Your domain name is the only clue to your online business. You do not have visual clues: no location, no look, and no store design. Instead, users have to type in a word or a set of words to reach your site. Your prospective visitor has no way of knowing what your site is all about until he/she finds it and reads its contents. Who can ever tell that Amazon.com sells books? Or that Excite is a search engine?

Create a Blogs

In this article we will discuss a relatively new intertnet tool – the Blog.

Blog (also known as Weblog) is traditionally a webpage where pre-surfer or a blogger “logs” all pages he/she finds interesting. In other words, it is a Web page that contains brief, chronologically arranged items of information. Typically updated daily, blogs often reflect the personality of the author.

Weblogs provide a series of annotated links to items such as news stories, and often include personal rants. They are maintained by one person, most commonly someone who is involved in Web design or some other tech-related field.

A blog is often a mixture of what is happening on a particular website and what is happening on the Web, a kind of hybrid diary/guide site, although there are as many unique types of blogs as there are people. Blogs can be used to introduce products to potential customers.

Banners

In this article we will discuss the ins and outs of bannerads. Are they worth your advertising dollars or are they a thing of the past?

When the Web first started, banners were all the rage.Today, they’re pretty much passé. They’re no longer a novelty and unless they’re super-clever, users pretty much ignore them. Conversion rates have dropped through the floor and many advertisers have found other ways to push their products.

And yet, every website still contains a whopping great banner ad splashed along the top or running up the side. In part, that’s because they’ve become more sophisticated with better targeting and improved graphics. But in practice, banner ads tend to be used for one of two reasons: as a method of gaining/ giving users through an affiliate program; or as a way of generating revenue—or traffic—through paid advertising.